Tengri Collective Launches Tsetserleg Festival, Mongolia

Posted by: Gallivant on 15 August 2014

One to watch! GPR met with the very inspirational Nancy Johnston – founder of the sustainable fashion brand Tengri – this week. The new collaborative launches the Tsetserleg festival this weekend in the mountainous Arkhanghai Aimag region of Mongolia.

Founded by Nancy, the London-based ‘fairshare’ pioneer behind Mongolian-inspired clothing brand Tengri, the Tsetserleg Festival is an innovative event developed to support nomadic herder families. Tsetserleg Festival, will celebrate the delicate and interwoven relationship between nomadic herders, animals and the land, taking place in one of the world’s most enchanted and unfrequented spots.

Award-winning Hip-Hop artist Quiza one of the country’s most celebrated talents, has been announced as the headline act this weekend. “To inspire young Mongolians to promote its cultural and natural heritages to the world and support development of our beautiful country is extremely important to me. Tengri is also passionate about this message so I am delighted to be able to show my support and perform at the festival.” Quiza is heavily involved in cultural developments in Mongolia through his work as Head of Cultural Department of Ulaanbaatar City Municipality.

The family-fun festival will feature a collaboration of traditional and contemporary Mongolian musicians, children’s activity workshops, art and photography exhibitions, crafts, traditional food stalls and decorations all inspired by Mongolia’s beautiful spirit. The festival will also debut Tengri’s first collection in a catwalk show taking place on the steps of the magnificent Buddhist temple at  Zayain-Khuree. Working with local models from the herder families, the show will give the opportunity for the herder communities to be directly involved with Tengri’s work. 

More than just a fashion label, Tengri is a collective movement that brings together design, fashion, ethics, business, environmental activism and individual consumer choice to do good. Tengri knitwear is designed and made in the UK, using 100% natural and undyed Mongolian yak wool aiming to bring the unique qualities of the fibre to the forefront of the fashion industry through sustainable, eco-friendly and fairshare business and seek to improve the lives and livelihoods of Mongolian nomadic herders, while protecting the country’s beautiful and unique landscape and pastures.  

The event is also working in partnership with RockCorps and today will see 80-100 young people offering up their time to help clean up the nearby Tamir River. In return all volunteers will receive access to the festival and Quiza’s headline act tomorrow.  

Tengri will be launching its first collection in London on the 14th November – more to be announced soon!

 www.tengri.co.uk

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